What should a business website contain?
Most small businesses need a single page with five sections. Here they are, in the order a visitor reads them.
1. Headline: what you do and where
Within three seconds a visitor should understand what you offer, for whom and where. “Electrician in Solna, serving Stockholm” beats “Welcome to our site” every time. Put the most important contact route right below it, a button to call or book.
2. Services
Three to six services, one line each. Write what the customer gets, not what you are proud of. State a price or pricing principle if you can. It saves calls from the wrong customers.
3. About the company
Two to four sentences. Who you are, how long you have been around, what you are careful about. A real photo of the people behind the business builds more trust than any stock image.
4. Proof
Something that shows others have chosen you: reviews on a platform where they can be checked, examples of completed work, certifications or memberships. If you have none yet, leave the section out rather than fill it with anything made up.
5. Contact
Phone, email, address and opening hours, plus a simple form for those who prefer to write. Company registration number here or in the footer.
What visitors expect without saying so
- Mobile first. More than half of visits happen on a phone. The page must be readable and the buttons reachable with a thumb.
- Fast loading. A page that takes more than a few seconds loses visitors. Large images are the most common cause.
- The right details in Google. The page title and description are what Google shows in results. They should say what you do and where.
What must be there by law and practice
- Company name and registration number.
- Contact details, at least an email address.
- A privacy policy if you collect personal data, for example through a form.
- Cookie information, and a choice, if the site uses cookies that are not strictly necessary.
What can wait
A blog, several languages, a shop and a booking system. All are good when the need exists. Until then they are maintenance nobody has time for, and an empty blog looks worse than no blog.